bra-men tech was hyper advanced. They knew in order to keep the masses servile and docile they have to mix something in their food to indirectly rewire their mental capacity and ability to rebel to negative. So, they come with idea of Gobarism. They purported how gobar and piss is very holy and should be consumed to transcend this unholy kalyug mortal planet to reach the feets of Vishnu in his abode.p